Thursday, March 25, 2010

front RUNNER


I first heard about front RUNNER magazine from the Editor-In-Chief himself ultra runner Jonel Mendoza during the Cebu City Marathon last January. It is the first and only Filipino full-sized magazine dedicated solely to the great sport of running -- by runners for runners.

The maiden issue featured Vertek Buenavista (2009 Sea Games Marathon gold medalist) on the cover. I got five copies, three of which I gave out to friends and newbie runners (including Maayong Buntag Kapamilya host and TVPCV senior correspondent Vilma Andales shown above) who wanted to learn more about running and how to do it right. The other two copies are with me. One I've read from cover to cover, the other still in plastic -- running memorabilia for 50 years hence. =)

The March-April issue of front RUNNER is extra special for the Marathon Foodie not just because I'm in it, but because it highlights Cebu as runner's haven. It has an excellent piece written by Cebu Running's main man Max Limpag on the best places to run in Cebu. It also features the 3-1 running method by heart surgeon and marathoner Dr. Peter Mancao, which helped virgin marathoners finish 42.195 kilometers in good form and injury free. The article is written by James Abilla, owner of the Cebu-based "St. James" bottled water company. It also has a glowing review of the Cebu City marathon. All in all front RUNNER dedicated 13 pages and 21 photographs (in full color) to Cebu, the CCM and Cebuano runners.

But the main reason why I like this magazine is it talks about running from the perspective of runners -minus the fluff. It has articles that are actually useful to newbies and veterans alike. Best of all the articles do not employ subliminal marketing, which I find distasteful. You know the kind that gives advice to newbies but is actually pushing a product.

Let's support front RUNNER by getting our own copies at Fully Booked, National Book Store and Book Sale outlets.

6 comments:

vard said...

i also got a copy of the maiden issue to serve as a memorabilia, is the 2nd issue better than the first?

Marathon Foodie said...

Hello Vard!

The second issue is much better. It has a really good piece about abuse of over-the-counter pain killers by runners and its perils and an article about the Kenyan runners in the Phils.

Sana they feature core workouts (no crunches) for runners next time.

=)

Haide

Ling said...

i am looking forward to "Runner's World" Philippines! Summit Media, a company under the Gokongweis. Coach Rio is the cover boy!

Anonymous said...

Hello Haide,


Pwede magpa-autograph sayo ng frontRUNNER 2nd issue? ;-)

See you on the road!


Ray

Marathon Foodie said...

Tinuod ka Ling? Duna nay RW Phils?

Sa Men's Health man nako nakit-an si Coach Rio nag cover =)

Marathon Foodie said...

Hello Ray!

Ma-shy ko sa akong picture! Tambok. Kumusta na TNF prep mo? Malapit na. At least you have the entire Holy Week para bumanat sa training before you taper. =)